2008 China’s auto electronics commerce has evolved quickly, but the worsening external natural environment and numerous other harmful components make the prospects for 2009 commerce origin for concern. In alignment to grab more apparently the economic urgent position in 2009 against the backdrop of the development of China’s electronics commerce context, this item proceed to well-known study organisations, analysts, and readers to share their expert automotive electronics commerce investigation and outlook.

The process of domestic automotive electronics industry will continue to deepen the crisis

CCID Consulting, director of automotive and semiconductor business Chong Li

In fresh years, China’s automotive development in augmentation to advanced goods produced, the commuter motor vehicles notably tempo up the step of wares upgrades, and in this around of wares upgrades, the in the household automotive using electronics more and more become one of the most noteworthy sign. The second half of 2008, the worldwide fiscal critical purpose, China’s auto goods produced development has not been extensively looked frontwards to before the advance of the 10 million grade, in the face of probable highly-developed turmoil will carry on, concurrently with the arising of “tax reform” request, 2009 China’s auto development will deduce in the main purpose to what? The Chinese automotive electronics market, which will be affected?

From the current form, the development of China’s automobile industry may be a slight slowdown in the pace, but the financial crisis triggered by turmoil on the automotive electronics industry and will not have much market impact, on the contrary, it also may lead vehicle electronics market entered a new era.

First of all, in today’s financial position, the automotive goods market is compelled to become progressively fierce affray, automotive manufacturers in supplement to cost slashes, the expanded share is the most productive means of affray, and expanded share method, the rate of engine vehicle electrical devices gear will be advanced significantly. Automotive market in 2008 from the issue of outlook, this “does not boost the allowance of” – or even “increase the capacity and price” means the affray has been comprehensive use of the numerous vehicle manufacturers, and with the progressively grave types of market affray, more bountiful “increase the capacity of” imperative.

Secondly, if the accumulation of “fuel tax”, tiny motor vehicles will become the new darling of the market, while tiny motor vehicles for the upgrading of the automotive development will become the next purpose of development. In rank to get concurrently client demand, more in high-end using electronics yield in automobiles will be transplanted to tiny motor vehicles, the future of tiny displacement motor vehicles will be whole in the client electronics present in front of configurations.

Third, the “fuel tax” assemblage makes hybrid vehicle market has one time afresh aroused much attention. Over the years, encompassing Chery, BYD, for example localized emblems, encompassing numerous vehicle manufacturers in the hybrid vehicle has finished many of work, the merchandise matures and charges down turn, hybrid market in 2008 is anticipated to start prescribed scale. In hybrids, the automotive electronics goods usually share the cost of more than 40%, some even to more than 60% hybrid market over the next couple of years will no question become China’s automotive electronics market new impetus to the development.

To summation up, the squall in the development, from vehicle goods produced, the part of automotive electronics yield in the market scope for expansion will be reduced tempo down, but from another purpose of scenery, this development turmoil has the capability to become automotive electronics market into a new phase.

Car navigation yield unlimited prospects for the development of extensive

IMS Research analyst Liu ling qing

If you are afraid about China’s automobile market, you will find that motor vehicle navigation procedures now have not only high-end motor vehicles in the high-allocation model. A item of the charge from 150,000 to 200,000 RMB is in addition about family motor vehicles stacked with navigation procedure started variety of the navigation. In augmentation, as many of broadcasting advertising as well as the navigation procedure hardware and programs become more exact, “driving with navigation” fundamental thought is more and more being agreed to by the enormous number of consumers.

Detailed analysis of China’s car audio, car DVD car navigation system and the status quo and market characteristics, IMSResearch on the future development of these products to make the forecast, and that the vehicle navigation system is the development of these three products the most fast-moving field.

As a outcome of pre-installed in-vehicle navigation schemes, as well as 1.6 ~ 2.5L displacement 2.5L forms laden in the increasing percentage is anticipated to pre-installed in China in 2015 the sales of vehicle navigation schemes will exceed 2.3 billion U.S. dollars. For the time being, China’s pre-installed vehicle navigation schemes market is still mostly monopolized by foreign brands. Not only the fast development of the market pre-installed, established after the vehicle navigation goods are anticipated to escort in a time span of fast growth. Different from the pre-installed vehicle navigation schemes market was the monopoly of foreign monsters, China’s own emblems in the post-mounted vehicle navigation merchandise market lives at a substantial share of the market. More agent of their own emblems encompass cooperative, for example day bivouac and Huayangosaurus. Because of the somewhat more comparable cost benefit and somewhat flawless sales mesh of support, after China’s own emblem goods, vehicle navigation gear development impetus has been absolutely overshadowed by several well-known foreign brands. However, due to portable navigation schemes and navigation of the powerful influence of wireless telephones, the Chinese vehicle navigation schemes established after the market affray will be more fierce.