An Objective Measure of the Value of Netflix

February 17th, 2009

by Christina Conley

If you’ve ever wanted to know if you’re getting a good value out of your online DVD rental subscription (and really, who among us has never calculated their usage and done a quick cost-benefit analysis?), FeedFlix could be a perfect service for you.

FeedFlix is free of charge, and works by aggregating XML feeds from the Netflix service to compile usage statistics for all of FeedFlix’s users. It makes it very easy to literally see if you’re getting the most out of your subscription.

Signing up is a piece of cake. Point your browser, and enter your Netflix login credentials. It’s important to note that Feedflix is not owned by Netflix; they just consume Netflix RSS feeds and obtain an authorization token directly from Netflix.

Once you do this, FeedFlix will begin analyzing your usage data. Within a few minutes, your home page will be filled with some interesting numbers. Check out the video walk-through above to see how this looks, but here are some interesting measures you’ll find:

* How many movies you rent per month * How long you hold movies on average * Average cost per physical rental * Average cost per total rentals (physical plus on demand) * Rentals per week (bar chart) * What percentile your statistics place you in

You’ll also find some interesting aggregate information about users of the Netflix service in general. For example, how your usage and return rates compare to others, what the most requested movies are, which movies are stocked in the largest quantities, historical rentals and favorites, and more.

What makes the web site so interesting is its singular focus. It will show you at a glance if you really are getting your money’s worth out of Netflix.

Being a long-time, active online DVD rental fan, I have some detailed perspectives on both Blockbuster and Netflix. Check out my Netflix and Blockbuster review if you’re thinking about joining one of these services. It is the most comprehensive, objective review available for these two services.

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